Email appending is a popular digital marketing technique that businesses deploy to boost online sales. It is the procedure of taking information about their known customers and matching it with a credible third party’s master database that collects email addresses from different business niches. The purpose of email appending is to obtain, verify, and update the buyers’ current email addresses. The businesses then can have a comprehensive list of customers to whom they can text their promotional messages. This can result in an increase in sales revenue and double profits the company earns.
etargetmedia reviews – Why resort to email appending services?
etargetmedia is an esteemed email marketing company from America which has been conducting operations in the nation for 20 years. Its area of expertise is email appending services, postal marketing, campaign management, mobile lists, and email segmentation. This company has its head office in Coconut Creek, Florida, from where it caters to businesses throughout the country. The qualified professionals of the company have a reputation of providing high-quality services to all its customers. They also follow the best ethical practices within the industry. This is evident from the positive etargetmedia reviews on the company’s website as clients and customers are very pleased with their support and services.
The experts of this company say businesses often do not see a significant increase in the sales from email marketing campaigns much. These businesses normally earn meager returns in comparison to the sum of money they invest in them. This is because most of the businesses rely on incomplete information relating to their customers. They may have names, mobile numbers, and even the postal address of these buyers. However, what the businesses lack are their latest email addresses to contact them online. This is where working with a reliable service provider offering email appending services can help them out. The vendor compares the customers’ information with records in his master database to determine their latest email addresses so that they can be used for promotional and marketing campaigns.
What are the best practices businesses can adopt to get the most out of email appending services?
These specialists further state businesses should adopt the following four best practices to get most of their email appending services:
- Businesses should first collect the information on all their customers whose email addresses they do not have,
- They should conduct data validation updates regularly to assess whether the customer information is 100% accurate,
- They should hire the services of a reliable data vendor to meet the stringent guidelines of Data & Marketing Associations, and
- Businesses should then send their customer information to their data vendor, who will retrieve the relevant email addresses.
Businesses can see a significant increase in sales from email marketing campaigns. For this, they have to hire and work with reliable data vendors specializing in email appending services. If you read the etargetmedia reviews, several businesses have benefitted from using email appending services for business promotion and marketing campaigns. Talk to experts from esteemed companies with proven track records first if you wish to double your sales with this popular online marketing technique to get a competitive edge in the market.