Marketing through leaflets is not a new solution. However, you can use this age-old solution to work for you exponentially better. All you need to do is add some more thoughts to the entire strategy during the planning phase. If you plan your distribution strategy with the end goal in sight, you will see that the entire process is yielding much better results. If you don’t know where to start, simply read on to get a better idea of how to improve your leaflet marketing strategy:-
Get A Host For Your Leaflet Service
If your leaflet distribution strategy is only aiming at hand-to-hand delivering them to your potential clients, you are losing out. This is just a unidimensional strategy. Instead, find a host company that offers a product in the same field but exactly similar to yours. Now, partner with these types of companies to hand out your leaflet along with each of their sales. This way every time your potential clients buy a product from the company, they will be reminded of your product as well. If your product enhances their experience, they will most certainly take action in contacting or buying your product as well.
Cold Distribution
Obviously, hand-to-hand distribution is the foundation on which your entire leaflet distribution strategy rests. But, don’t just randomly choose anywhere to start the handouts. You have to survey properly to understand the most likely places where your potential clients gather and ensure your distribution representatives are available in each of these locations. Don’t limit the time to a particular hour. Make sure you are present during the rush hour times. Also, make sure you have enough representatives and resources to complete the distribution even in sudden bad weather or festive occasion rush.
Publication Partners
You can partner with your local publications to hand out your leaflets in their magazines or newspapers. Why does it work best for local publications? Because these have a much-targeted client base. Also, the local publications will charge you much less than national or international publication franchisees for such partnerships. However, if you have the budget to handle the costs, undoubtedly go for a combination of both types of publications.
If you are not consistent with your distribution plan, it will not yield the best possible results for your strategy. Don’t just start and stop each of these performance boosters. You need to stick to them over time to see the results stabilize and then boost to exponential levels.