In order to promote a business and increase ROI, it’s important your brand is strong with a professional identity. Strong global brands all have maintained brand consistency for a very long period of time. In turn, customers associate the brand with positive values. This trust and association means that businesses don’t need to alter their branding. So, how can you increase brand awareness for your business? Let’s take a closer look, below.
Use Printed Bags
Utilising printed plastic bags to increase brand awareness is cost-effective and easy to implement. By adding a tagline, hashtags, website details and social icons, customers are able to find out more about your brand and interact with it. These printed bags can be used for seasonal marketing campaigns in your shop and even as goody bags at sponsored events. This will help to reach a new audience, which will help to increase ROI.
Using branded packaging makes your shipped parcel appear more like a gift as opposed to just another delivery. Branded packaging and printed bags help to enhance customer experience. It’s important that your brand is presented in a way that tells a story and creates an emotional connection with your customers. What’s more, you can utilise printed bags and branded packaging to stand out from your competitors.
Make The Most Of Social Media
Facebook, Instagram, Snapchat, Twitter, and LinkedIn are just some of the many social platforms that provide a free opportunity for businesses to promote their brand and build their audience. Regular posts are essential that maintain brand consistency throughout. These posts need to be relevant to what you offer and the key messages you are trying to communicate to your audience. You want to show that you are active, especially as many customers will utilise social media to message customers, instead of through their website.
Create a relevant and researched hashtag that you and your customers can use on posts and include trending hashtags where you can too.
Don’t Forget Social Influencers
More and more customers are utilising social influencers on different platforms to increase their brand awareness. As they post an image or video with your products, write reviews about them, link back to your business and use your hashtag, your audience will begin to increase their engagement. Social media users like to follow brands that are suggested by social influencers. Ensure that you choose a social influencer or brand ambassador who has more followers than you, but also make sure that their audience is similar to you. There is no point in targeting your products at the completely wrong audience.
Host/ Sponsor An Event
Hosting or sponsoring an event alongside another company or charity is a good way to generate publicity. You can take the opportunity to create branded products or merchandise for the event, put up banners and prizes can be given out in branded gift bags. You could sponsor public events too, as this will help to gain more visibility for your brand. What’s more, you can also host a product launch, ensuring that everything was branded.
As you can see, there are a number of ways to increase brand awareness for your business. From utilising social platforms to hosting events, you can choose which one will work best for your business.