With the advent of the World Wide Web, weblogs became a rage as people used this global forum to air their views on different topics. This trend led to the formation of a new communication model, thus launching the journey of blogs.
Today there are blogs in almost every genre. People therefore have to work considerably harder to get their blogs noticed. Writing truly brilliant copy is the primary focus. Hand in hand with content is a memorable and creative blog design.
The most important aspect of any blog is and always will be its excellent, relevant content. To get as many people to read your blog as possible and to ensure that your readers return, you must continually update your blog with useful and interesting content. Use pictures to enhance the content, not detract from it. Many of the popular and successful blogs focus on a minimalist design which places an emphasis on the content itself.
Always put the readers first when planning a blog. Include features in your blog that focus on your readers’ preferences.
Readers, for example, do not like big ads plastered all over the blog. It’s not advisable to fill your blog with large ads as they can be very distracting. If you give your blog a very personal feel it will make it more enjoyable to readers.
Well-thought-out headlines with complementing colours and styles also improve your blog. Your headlines should be catchy, ensuring that people become interested enough to read the content linked to it.
Does your blog take a long time to load or does it load instantly? If it takes more than five to ten seconds then you may need to restructure the layout. Nobody wants to wait to read a blog, even if it seems interesting. Check your blog’s technical details. It could be that excessive use of plugins and widgets are hindering the loading time. Removing data and applications you don’t need will vastly improve the time web pages take to load. Additionally, your blog will appear much more tidy and professional.
Make sure your blog can be navigated easily. It is very likely that most surfers won’t land on the front page of your blog, but on the post or page that brought them in from social media, a search engine, or a link from a friend. By placing navigational links in the sidebar you will help in redirecting visitors to other areas within the blog. Footers can also be used for this purpose.
Your blog’s design and content are critical. Both work hand in hand to create an inviting, readable atmosphere for your audience. The ultimate desire is to give readers a comfortable atmosphere to discuss their favorite topics within the niche that you are focusing on. Readers who enjoy a sense of fulfilment in your site while receiving fresh and applicable content will keep knocking at your door for more.
