What Is Targeted Traffic?
The information superhighway has become faster, busier, and more competitive. Mobile phones and tablets have created “on the move” customers. An e-commerce site has to attract prospective visitors to ensure sales. A well-designed web site with excellent graphics, picture catalogue, and the shopping cart is not enough. The top SEO Consultant exhort the value of data analytics to the skies. They insist that successful websites attract target consumers with greater efficiency.
- Internet users identify a website through the Uniform Resource Locator (URL).
- This specific web site address, technically, is known as an HTML link.
- The links are found on printed visiting cards, brochures, and company catalogues.
- On WWW, The customers find links using search engines or social media.
- Social networks and other websites have backlinks to a specific website.
- Search engine based location of websites is dependent on keywords and phrases.
- The internet user starts a web browser and opens the search engine’s website.
- Engines from Google, Yahoo, Bing, DuckDuckGo, Baidu, and AOL are popular.
- A keyword is typed into the search engine’s text box to locate a website or resource.
- The search engine explores the web and lists the most interesting websites.
- These searches depend on algorithms and analytics to come up with a list.
- Digital marketers devise SEO strategies that achieve the high ranking for a website.
- The client’s website gets listed at the top of a search list, or in the first few pages.
- Prospective customers, known as targeted or organic traffic, visit the site.
- Targeted traffic can also be generated online through ad banners and paid links.
Keyword Strategies
A winning website has to be well-designed with useful content or information. The site also has to be optimised for higher search engine ranking. Opening a thesaurus, and merely stuffing the relevant keywords in web pages is not sufficient. SEO consultants have to take care of algorithmic changes, and visitor preferences. Both technical and grammatical issues have to be resolved to find a winning strategy.
- Suppose, A company starts a website to sell bicycles and related accessories.
- The relevant keywords are “mountain bike”, “gears”, “frame”, “rim”, “saddle”, etc.,
- Since buyers use these words frequently, SEO companies have to compete for them.
- Some customers also use more than 3 words (or phrases) known as long tail keywords.
- For example, “Mountain Bike Red”, “Mountain Bike Price”, “Bike Lock Chain”, etc.,
- The marketing plan includes keyword-rich content strategies that are optimal.
- These words are placed carefully in specific pages, <META> tag, <ALT> tag, etc.,
- Articles, rich in current and trending keywords, are also submitted to web directories.
Professional SEO consultants attract organic traffic to a customer’s website. This highly impactful marketing technique relies on trending keywords. The experts stay on top of search engine algorithms and design a winning strategy. They use marketing tools and analytical software to increase a website’s traffic. The keyword-rich content ensures a higher ranking for a customer’s website and increases sales/subscriptions.