More and more consumers have begun to search for services through the Internet and use online platforms for large parts of their life. This trend has lead to business’s focusing increasingly on online marketing and branding efforts. Websites, social media, digital applications, search engine marketing and so many other options have become increasingly popular in the past decade. Though, when considering consumer relations, a tangible approach, and a professional brand representation, especially in local markets, print materials and professional printing services cannot be ignored.
These are 4 quick facts that showcase how print materials are still very effective for businesses.
- Door hangers and direct mail campaigns have lead to conversion rates above 34%.
- Every dollar spent on print materials can offer upwards of $12 in revenue returns. The exact return is industry dependent.
- In 2012, direct mail out created over $2 trillion dollars in sales across the United States.
- Consumers are two times more likely to respond to direct mail ads than email advertisements.
Print materials can be designed to target nearby consumers and can offer huge conversion rates. Print materials can also be very cost-effective when purchased in large run sizes. Print materials can help nearly every business with their advertising, branding and consumer engagement efforts. Consider these 5 ways print materials can be used to help a business reach new markets, get more business and improve its brand reputation.
Large Impact
Rather than online banner ads that are shown on the borders of consumers’ eyesight, print materials have the attention of the beholder while the view the pieces. Similar to a resume, a piece of print has few seconds to convey why the services offered are attractive and worth following up with. A strategically designed print material, with a clear call to action that is professionally printed, is a very effective way to create an impactful marketing campaign with your desired consumers.
Targeted Audiences
Print materials can be effectively targeted to certain demographics, locations or other consumer groups. Mail-outs and flyers can be sent to specific areas or communities. Door hangers are hand placed allowing the business to directly select who views their ads. Posters and banners can be hung in local neighbourhoods, business windows or at tradeshows, where the bulk of attendees are interested in yours or related services.
Supplement Online Marketing Efforts
For businesses that engage in online marten efforts, print materials can work to boost the personable approach of your efforts as well as the conversion rates of your online presence. A social media or banner ad can become far more effective when a consumer sees a flyer from the same organisation in the coming days. Even something as small as a well-printed business card can be effective for closing initial meetings or deals created by online or other marketing efforts.
Internet-Free Audiences
Close to fifteen per cent of the Canadian population does not use the Internet. This means that a print advertisement or word of mouth can be the only way these consumers can find your business. Print materials help you reach more traditional and personable markets.
Trust In Tangibility
Promote trust in your brand by offering tangible, print material ads. With so many online and phone-based scams penetrating Canadian households and discussed on Canadian media outlets, print materials can be more trusted than online ads. Print materials are often from local businesses that are trusted by neighbours, friends and residents. Let your positive reputation grow and get you business with print materials.