Start-up entrepreneurs who are about to conduct their market operations often ask themselves an important question. They wonder whether it is really necessary to advertise their businesses on traditional platforms. After all, these owners do have immense resources at their disposal, unlike their corporate counterparts. They need to very cautious about how they spend and invest their money. These proprietors are obviously looking to earn lucrative returns. On top of this, they can avail other suitable options. It costs them nothing to establish a business profile on popular social media networking channels.
Joe Cianciotto – Is it necessary for start-up owners to advertise their business on traditional channels?
Joseph Cianciotto is a prominent digital media expert from New York who specializes in advertising. This visual communication graduate has years of valuable experience under his belt. Throughout his illustrious career, he has been the responsibility of holding an important position in prominent advertising agencies. These include vice-president, creative director, and chief digital officer. In the process, he has been successful in promoting the brand products of many Fortune 500 companies. For this, he has the honor of being the recipient of a number of prestigious industry awards. Not many people within this profession have been able to attain this level of achievement. He currently works for Translation as their executive creative director.
Joe Cianciotto says start-up entrepreneurs need to understand an important fact. Advertising on traditional platforms is a necessity for them. It helps spread awareness among the general public on the products they sell in the market. These give these individuals a choice on whether or not to try out such goods. If such consumers like what they acquire, they’ll come to them for more. For this, they don’t end up making a big hole in their pocket. It results in more sales and money coming into their businesses. They don’t take long to realize it is money worth spending. He goes on to point out the following 2 important reasons for taking this step:
Spread awareness among the public about their businesses
Start-up entrepreneurs need to accept a harsh reality. They’re likely to generate more awareness for their businesses through traditional advertisements channels. These owners can’t expect all the members of their target audience to be tech-savvy.
Moreover, these individuals may not have time to browse through their social media profile regularly. After all, many of them may have a very busy work schedule. However, promoting their products on traditional channels can help them get the results they are looking for. Such platforms could be direct mail, billboards, visual, and print media.
Help attract new customers
Entrepreneurs operating start-up concerns are aware that their market is constantly evolving. They have got to adapt to such changes. Only then can these owners to ensure the survival and growth of their businesses. Moreover, new customers are away entering the environment where they conduct their commercial operations. These businessmen need these individuals in their target audience. This is where traditional modes of advertisement can help them out.
Joe Cianciotto clarifies using traditional advertisement channels is a necessity for start-up entrepreneurs. It isn’t a waste of their time and money. The above 2 important reasons for taking this step proves this fact beyond any doubt. They won’t regret taking such a decision.
